Provide Personal and Relevant Messaging with Converse

Provide Personal and Relevant Messaging with Converse

In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just a […]

Use Text Messaging to Grow Loyalty Program Engagement

Use Text Messaging to Grow Loyalty Program Engagement

The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact […]

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