Automation Isn’t Just for Email: SMS Marketing Gains Traction

Automation Isn’t Just for Email: SMS Marketing Gains Traction

Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There’s a problem though. As more email has been sent, inboxes […]

Use Text Messaging to Grow Loyalty Program Engagement

Use Text Messaging to Grow Loyalty Program Engagement

The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact […]

Contact Centers Use Text Messaging to Reduce Customer Effort

Contact Centers Use Text Messaging to Reduce Customer Effort

Of consumers asked, 59% said they have higher expectations for customer service now than they had a year ago, according to the 2018 State of Global Customer Service Report. And when asked if the process of engaging with customer service to get questions answered is getting easier, only 39% said yes. Intelligent text messaging for […]

The No-Risk Way to Become a Textpert at Nurturing Campaigns

The No-Risk Way to Become a Textpert at Nurturing Campaigns

Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a […]