In an economy where many products and services have become a commodity, seamless engagement and frictionless experience is a valuable competitive advantage.
Messaging platforms like text messaging, WhatsApp, and Facebook Messenger are helping companies create engaging conversations with their customers. Research is showing that customers enjoy chatting with businesses through these channels and even prefer it to email and cold calls.
Companies that embrace new communication channels will see more success than those who don’t. But as these new channels are adopted, it’s important to understand the compliance and regulations that come with it, so you don’t run into any bumps in your conversations.
Emails, calls, text messages, and any other digital marketing channels are regulated and controlled by mobile phone carriers, government entities, messaging providers, and industry regulators. Here are some of the common best practices that you should follow to become messaging compliant:
It is not advisable to send any type of text message to your customers before you obtain a written consent from your customers. Once your customers agree to or opt-in to messaging you have the green light to move forward with sending them messaging campaigns.
As soon as your customers opt-in to receive messages, the first text that you should send is to confirm that they have given their consent and have opted-in. The confirmation message should include the following details:
The words you use to ask your prospects to opt-in for your messaging campaigns contribute to the CTAs. These CTAs must be compliant and include multiple elements including:
SHAFT, to be precise stands for Sex, Hate, Alcohol, Firearms, and Tobacco. You never want to send text messages related to any of these topics. If you do, you will be permanently banned, spammed, or blocked.
It is important not to send messages to customers outside of their working hours. Although it is a personalized message, your customer doesn’t want to hear from you on a holiday or outside business hours. Adhere to the timing guidelines while sending personalized messages to get the highest message read rate.
Business messages are spammed if they don’t follow the required protocols or if they are not opt-out compliant. You need to handle the opt-outs smartly:
As messaging is growing as a powerful communication tool, it is important to understand country-specific business messaging rules and regulations. Every country will have its own text messaging rules to follow.
SMS-Magic Converse compliance assures that your business text messaging is compliant. Converse supports GDPR, TCPA, CASL, CCPA, and more. Focus more on creating personal conversations with your audience, instead of worrying about delivery failures and fines.