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One of the concerns we hear most from companies considering using SMS messages is about compliance. The consensus is that achieving compliance is too hard, so therefore, they can’t use text messaging to grow their business.
With the Converse platform, compliance is simplified and automated to ensure that you’ve properly received and recorded consent from your prospects and customers for your SMS text messaging programs—whether for marketing, sales, or service.
Compliance refers to the rules that guide SMS messages, what you can do, how you can do it, and things you want to avoid.
This post focuses on the US regulations. Text messaging is governed by The Federal Communications Commission (FCC). The FCC is the primary body in the US for regulating communication by satellite, wire, radio, television, and cable, so text marketing also falls under its domain.
Text messaging compliance follows the specific rules of the Telephone Consumer Protection Act (TCPA.) The TCPA is the main anti-telemarketing law in the U.S. It also applies to text messaging, since texting is viewed as a transaction like a phone call.
The fines for violating regulations can be steep – up to $1,500 for each text message if a court thinks you’ve knowingly violated the rules for compliance. So, let’s not let this happen.
The FCC is concerned about controlling spam, so you need to gain permission from people before you can text them. The first thing you need to do to use business text messaging is to build a compliant opt-in list.
Here’s what you need to know:
The main thing that determines this choice depends on how you receive consent. The objective is to prove that you have consent from the device owner.
Here’s what you need to know:
When you’re inviting prospects and customers to opt-in to your text messaging programs, you need to disclose information about the program they’re signing up for.
Here’s what you need to know:
One of the most important aspects of compliance for business text messaging is handling opt-outs correctly. If you don’t, your business will be at risk for penalties for spamming.
Here’s what you need to know:
Compliance for SMS messages is no different than getting permission for email marketing. The Converse App for Compliant Opt-In/Opt-out comes preconfigured to allow you to comply with regulations and automates what would otherwise be a complex manual process to keep track of consent status.
You can learn more about compliance best practices in our course for text messaging.
Here’s how to get started building a compliant opt-in list for business text messaging.
CATEGORIES: Become a Textpert, Converse, SMS-Magic 101
Mar 13, 2019
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